Mobilegeddon in Higher Education

Mike MarchettiUncategorizedLeave a Comment

Is your institution’s website ready for “Mobilegeddon”? In case you missed it, tomorrow, April 21, 2015, Google’s search engine, which we understand is a fairly popular search tool, will begin to punish sites in search rankings if those sites aren’t found to be “Mobile-Friendly”.Most institutions have invested in mobile-friendly websites over the last couple of years as this was an anticipated move by Google. Though some may not have done so in compliance with what Google considers “mobile-friendly”. Some of the items Google will be looking for in websites include…

  • Links that are too close together
  • Text that is too small to read
  • Content that is wider than the screen

So even if your site adapts to the screen size of a particular device it may still have compliance issues in Google’s eyes!

To find out if your site is currently in compliance with Google’s standards, you can simply type your URL into Google’s Mobile-Friendly Test tool. We recommend you check it out now!

Go To Google’s Test Tool

If your site isn’t in compliance, contact Campus Share and we can help!

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About the Author

Mike Marchetti

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Mike Marchetti is President and Lead Strategist at Campus Share, a marketing and communications consulting firm that focuses on higher education and specializes in new media strategies.

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