Meet The Team


Lead Strategist

Michael Marchetti has close to 15 years of experience in higher education. He has served as director of both graduate and undergraduate admissions teams at accredited universities in the northeast and has had leadership roles on enrollment services teams where he was responsible for systems implementations, course scheduling and business process analysis. That experience combined with his pioneering approach to the use of technology in enrollment services and communications will help your institution develop effective enrollment strategies.

Analytics and Research

Dr. Raymond Barclay has a deep expertise in strategic planning and innovation facilitation, budget modeling and ROI analyses, integrated enrollment planning, marketing and segmentation analyses, strategic space management framework development, curriculum and learning assessment, enterprise system development and business process re-engineering. He’s served at the executive level at a number of highly regarded colleges and universities as well as in the private sector in both a start-up technology/data integration company and at a boutique research and evaluation firm. In his spare time Ray enjoys operating his online adventure apparel business!



Creative Director

Randy Zwingler is an enthusiastic, passionate, and dedicated Creative Director with more than 28 years of experience. He enjoys taking our clients’ creative brief, and brainstorming unique conceptual ideas, formulating a marketing plan, and in turn, effectively executing the development of digital and traditional marketing materials that will bring your communications to life.

Creative Design

With a BFA in Graphic Design, Kim has a knack for detail and a passion for digital composition. She believes good communication, the secret to truly understanding the clients wants and needs, are key to effective design. Kim is also a travel junkie, a Netflix enthusiast, a connoisseur of happiness, and a Pinterest addict.



Web / Graphic Design

Blake English is a tech savvy developer, dedicated to contributing to the team and relaying information in an appealing way.  He enjoys taking marketing briefs and finding effective solutions that suit the client needs. 

 


Lead Strategist

Michael Marchetti has close to 15 years of experience in higher education. He has served as director of both graduate and undergraduate admissions teams at accredited universities in the northeast and has had leadership roles on enrollment services teams where he was responsible for systems implementations, course scheduling and business process analysis. That experience combined with his pioneering approach to the use of technology in enrollment services and communications will help your institution develop effective enrollment strategies.



Analytics and Research

Dr. Raymond Barclay has a deep expertise in strategic planning and innovation facilitation, budget modeling and ROI analyses, integrated enrollment planning, marketing and segmentation analyses, strategic space management framework development, curriculum and learning assessment, enterprise system development and business process re-engineering. He’s served at the executive level at a number of highly regarded colleges and universities as well as in the private sector in both a start-up technology/data integration company and at a boutique research and evaluation firm. In his spare time Ray enjoys operating his online adventure apparel business!



Creative Director

Randy Zwingler is an enthusiastic, passionate, and dedicated Creative Director with more than 28 years of experience. He enjoys taking our clients’ creative brief, and brainstorming unique conceptual ideas, formulating a marketing plan, and in turn, effectively executing the development of digital and traditional marketing materials that will bring your communications to life.



Web / Graphic Design

Blake English is a tech savvy developer, dedicated to contributing to the team and relaying information in an appealing way.  He enjoys taking marketing briefs and finding effective solutions that suit the client needs.




Graphic Design

With a BFA in Graphic Design, Kim has a knack for detail and a passion for digital composition. She believes good communication, the secret to truly understanding the clients wants and needs, are key to effective design. Kim is also a travel junkie, a Netflix enthusiast, a connoisseur of happiness, and a Pinterest addict.