Meet The Team
Lead Strategist
Michael Marchetti has close to 15 years of experience in higher education. He has served as director of both graduate and undergraduate admissions teams at accredited universities in the northeast and has had leadership roles on enrollment services teams where he was responsible for systems implementations, course scheduling and business process analysis. That experience combined with his pioneering approach to the use of technology in enrollment services and communications will help your institution develop effective enrollment strategies.
Enrollment Specialist
Heather Fomin is a higher education professional with 30 years of experience in admissions and study abroad. She is currently serving as the Assistant Vice President of Enrollment at The New School in New York City where she leads a talented team of educator administrators who are responsible for financial aid, study abroad, and graduate and undergraduate admission at the university. Prior posts include Associate Dean of Admissions at Tandon School of Engineering at New York University, Senior Associate Director of Admissions at NYU and Acting Associate Dean of Admission at Drew University in Madison, New Jersey. She has had the pleasure of working with students from all over the world during her tenure in education. Heather holds a BA in Russian Studies from Drew University and a MA in International Education from NYU. She studied abroad at St. Petersburg University, Russia, and lived and worked in Moscow and St. Petersburg for the American Council of Teachers of Russian.
Marketing and Communications Specialist
Susie Pentelow is a communications and marketing expert with 10+ years of success designing, developing and delivering high-level strategic communication solutions for institutions of higher education, nonprofits and businesses. Susie has years of experience leading communications, marketing and public relations strategies for institutions of higher education, nonprofits and arts organizations in the U.S., Europe and the U.K.
Web / Graphic Design
Blake English is a tech savvy developer, dedicated to contributing to the team and relaying information in an appealing way. He enjoys taking marketing briefs and finding effective solutions that suit the client needs.
Creative Director
Randy Zwingler is an enthusiastic, passionate, and dedicated Creative Director with more than 28 years of experience. He enjoys taking our clients’ creative brief, and brainstorming unique conceptual ideas, formulating a marketing plan, and in turn, effectively executing the development of digital and traditional marketing materials that will bring your communications to life.Lead Strategist
Michael Marchetti has close to 15 years of experience in higher education. He has served as director of both graduate and undergraduate admissions teams at accredited universities in the northeast and has had leadership roles on enrollment services teams where he was responsible for systems implementations, course scheduling and business process analysis. That experience combined with his pioneering approach to the use of technology in enrollment services and communications will help your institution develop effective enrollment strategies.Marketing and Communications Specialist
Susie Pentelow is a communications and marketing expert with 10+ years of success designing, developing and delivering high-level strategic communication solutions for institutions of higher education, nonprofits and businesses. Susie has years of experience leading communications, marketing and public relations strategies for institutions of higher education, nonprofits and arts organizations in the U.S., Europe and the U.K.Enrollment Specialist
Heather Fomin is a higher education professional with 30 years of experience in admissions and study abroad. She is currently serving as the Assistant Vice President of Enrollment at The New School in New York City where she leads a talented team of educator administrators who are responsible for financial aid, study abroad, and graduate and undergraduate admission at the university. Prior posts include Associate Dean of Admissions at Tandon School of Engineering at New York University, Senior Associate Director of Admissions at NYU and Acting Associate Dean of Admission at Drew University in Madison, New Jersey. She has had the pleasure of working with students from all over the world during her tenure in education. Heather holds a BA in Russian Studies from Drew University and a MA in International Education from NYU. She studied abroad at St. Petersburg University, Russia, and lived and worked in Moscow and St. Petersburg for the American Council of Teachers of Russian.Creative Director
Randy Zwingler is an enthusiastic, passionate, and dedicated Creative Director with more than 28 years of experience. He enjoys taking our clients’ creative brief, and brainstorming unique conceptual ideas, formulating a marketing plan, and in turn, effectively executing the development of digital and traditional marketing materials that will bring your communications to life.