Prospective Students’ First Phone Call To Admissions

Mike MarchettiUncategorized0 Comments

Does a phone call matter? Yes, it’s a cliché – “You never get a second chance to make a first impression.” But our research suggests you may want to reflect on the import of this cliché in your admissions office phone reception program. What We Researched CampusFeedback and Campus Share recently partnered to conduct a mystery shop research project on … Read More

What Facebook’s New Reaction Emojis Mean For Your Campaigns

Mike MarchettiUncategorized0 Comments

Many people have long pined for a Facebook “Unlike” button and Facebook has answered with the new Facebook reaction emojis pictured below. So the question is what does this mean for advertisers and social media marketers? How will this affect how you measure engagement with your brand and success with your campaigns? The short answer is, for now, not much. … Read More

Take Your Student Search To The Next Level

Mike MarchettiEnrollment Communications, Social Media Strategies, Uncategorized0 Comments

As you start to think about your student search campaigns for fall of 2017, you should be looking at social media to enhance the effectiveness of your search and improve your ROI. Facebook, in particular offers some low cost and even some free tools to improve your engagement with your search suspects. Here are three ways social media can help … Read More

Mobilegeddon in Higher Education

Mike MarchettiUncategorized0 Comments

Is your institution’s website ready for “Mobilegeddon”? In case you missed it, tomorrow, April 21, 2015, Google’s search engine, which we understand is a fairly popular search tool, will begin to punish sites in search rankings if those sites aren’t found to be “Mobile-Friendly”.Most institutions have invested in mobile-friendly websites over the last couple of years as this was an … Read More

Last Minute Social Media Yield Strategies

Mike MarchettiEnrollment Communications, Social Media Strategies, Uncategorized0 Comments

With National College Decision Day quickly approaching, if your institution is enrollment driven, it’s crunch time. You’ve likely had enough conversations over the last couple of weeks to know that there are inevitably many students and families who are still struggling to finalize their plans for Fall 2015. If you’ve been engaging your prospects and admits through social media, here … Read More